A three phase design process
1.0:
Discover: Establish a need for Brand Identity
Together, we will identify the importance of developing strong visual brand identity for your organisation. Through sessions and worksheets, together, we will explore purpose around the business or organisation and what it is looking to do.
2.0:
Define: Creating the Look, Feel & Identity
We will finalise your ‘Positioning Statement’ from the ‘Establish’ workshop session in Phase 1.0. With this foundation, we will then take you through a visual brand design process exploring brand identity, colour, typography and define the design style to create a functional brand identity.
3.0
Deliver: Bringing Brand Identity to Life
Upon finalising your brand identity, we will design crucial brand assets for your organisation, along with creating a comprehensive Brand Style Guide. During our ‘Deliver Brand Workshop,’ together, we will identify vital objectives for your visual brand.
“If you are looking for responsive, professional and attentive, use Count Creation.”
Neil Blakeman
The Cake Solution
Why Visual Brand Design Matters: The Key Benefits
Build credibility and trust – well-designed visual brand design creates credibility and trust among donors, stakeholders, your customers and audience
Facilitate communication and messaging – focussed, consistent communication around the brand can make it easier for the audience to understand and engage
Differentiation – stand out from the crowd. Understand why your visual brand is different from others. Become memorable and timeless
Sense of ‘community’ – a strong brand creates a sense of community and belonging amongst teams, stakeholders and audiences
“It started off as a simple vision which you have helped transform to life by giving my brand the "look and feel" it truly needed.”
Dr Rakesh Jivan
TaskDoctor
What's included
Q&A
You will have a clear, well-thought-out Positioning and Brand Statement for your organisation. You will be clearer on your vision and purpose.
You will have a final brand identity along with future versions and formats, a Brand Style Guide, visual assets, and know what the design of your essential communication materials need to look like.
At the end of the process, we’ll discuss anything further you might need to grow your brand.
We employ project management tools to seamlessly guide you through the process. You’ll get acquainted with these tools early on, and we will also make use of email communication while arranging weekly check-ins to review progress.
We recommend involving owners, key stakeholders and team members, including management and individuals from various departments like marketing, communications.
Our goal is to work with you through the process within 90 days, ensuring a focused and efficient journey.
Our process isn’t just about a logo; it’s about shaping your brand’s look, feel, and identity. The Brand Design Roadmap is your compass for crafting a compelling and cohesive brand design, aligning it with the values and goals that matter most to you. Consider this as an invaluable investment in your business or organisation.
